Programmatic Platforms Manager
Description
The Opportunity:
Everyday Health Group is seeking a Programmatic Platforms Manager to own and optimize the programmatic monetization strategy on our portfolio of trusted health and wellness brands. This role sits on the Programmatic Strategy Team, who are responsible for driving sustainable revenue growth through data-driven decision making, continuous experimentation, in alignment with our commitment to exceptional user experience.
This role is hands-on and technical, with a primary focus on header bidding, testing sell-side partner integrations, ad delivery validation, and ad quality enforcement. You will serve as a key partner to Ad Operations, Product, and Engineering teams, helping ensure that ads load correctly, meet quality standards, and perform as expected across all environments. This position reports to the Director of Programmatic Strategy.
This is a remote-friendly role, with a preference for candidates located near our NYC (Manhattan) office who are open to hybrid collaboration. Minimal travel may be required for occasional meetings or industry events.
Key Responsibilities:
- Maximize revenue and eCPM performance for third-party revenue across the entire portfolio of digital properties, including websites and apps.
- Setup and manage sell-side partners, through a variety of programmatic integrations, including header-bidding channels.
- Test and perform yield analysis to determine optimal integrations for each partner and contribute to overall revenue strategy.
- Surface risks, trends, and optimization opportunities through clear documentation and communication.
- Work closely with vendors (SSPs/partners) to generate recommendations, troubleshoot technical issues, and improve overall ad quality.
- Actively debug display and video ad delivery on web pages and apps using browser developer tools and Charles to quickly diagnose and resolve issues.
- Quickly diagnose and resolve issues related to bid responses, timeouts, creative rendering, and measurement.
- Monitor and maintain ad quality across our portfolio, including updating blocklists and monitoring network requests.
- Act as a steward of ad quality and user trust across all Everyday Health Group brands, recognizing the importance of clean, respectful advertising within health and wellness content.
- Collaborate across departments to build and test custom ad revenue programs.
- Provide weekly updates and data-driven insights to senior executives on revenue performance.
Job Qualifications:
- Ad Server Expert: Strong knowledge and expert-level hands-on experience working within Google Ad Manager (GAM) for comprehensive ad trafficking, testing, and reporting.
- Programmatic Execution: Proven practical experience setting up, managing, and optimizing all aspects of sell-side programmatic channels, including header-bidding partners. Some experience with Programmatic Deals is preferred.
- Technical Troubleshooting: Strong Hands-on technical aptitude required for in-depth troubleshooting and debugging of complex ad technology integrations using tools like browser developer consoles and Charles.
- Data Analysis & Modeling: Strong analytical background and excellent quantitative skills required to drive strategic decisions. Must be proficient with BI tools (Domo, Tableau, Looker, etc.) and possess Intermediate to Advanced Microsoft Excel Skills (Pivot Tables, VLOOKUP, SUMIF, etc.) for data visualization.
- Industry Experience: Minimum 2+ years of relevant experience in Yield Management within a digital Ad Agency, Publisher, or Ad Tech Vendor is preferred.
- Communication & Drive: Excellent communication, follow-through, and interpersonal skills, coupled with a keen interest in digital media operations and the online advertising ecosystem.
- Education: Bachelor's degree in business, mathematics, science, technical field or equivalent experience.
Life at Everyday Health
At Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
At Ziff Davis & Everyday Health Group, we remain dedicated to creating an environment where everyone feels valued, respected and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity and Inclusion has always been about fairness, equal opportunity and belonging, which enables us to attract and retain the best talent, regardless of background or circumstances, allowing our thousands of employees worldwide to thrive.
The Company provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience and geographic location. The salary compensation for this role is $85,000 to $95,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Everyday Health Group is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.